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With thousands of nutritional supplements on the market, why should you even consider purchasing ours? What makes our products different than anything else out there?

Fair questions, we think. And the answer comes down to one very important detail. Our basic “human-food” philosophy is what makes all the difference in the world.

We believe that human nutrition should come from human foods. This goes beyond “natural”, beyond “organic” and gets right down to what’s “biocompatible” to humans – an important part of our product quality.

The foods and supplements you consume should be compatible with the human body. The prefix bio means “life,” and the word compatible means “fits right.” So, human biocompatible substances should “fit right with human life.”

Biocompatibility has never been a more important consideration for supplement users. As more and more people strive to age gracefully and seek ways to bolster health and vitality, the supplement industry has expanded enormously, with sales growing steadily and dramatically all over the world.

In such a dynamic market, designations such as “organic” or “natural” have been tossed around to the point that they have lost much of their meaning for consumers. Motor oil, for instance, is “organic” in one sense (that is, it is derived from living organisms), but it is not something we want to put into our bodies!

More recently, “organic” has been defined as simply “carbon-containing,” and by that definition lots of dangerous substances are actually “organic” (poisons such as cyanide, solvents such as turpentine, fluorescent dyes, etc.)! So “buyer beware”: the “organic” designation can mean next to nothing in today’s marketplace.

Similarly, the word “natural” has lost its meaning. Some supplement manufacturers use materials which are “natural” but not biocompatible with humans — pine bark, orange algae (dunaliella salina), pond scum, coral calcium, blakeslea trispora and other “natural” ingredients for example.

These substances have never been a part of the human diet, so we have no way of knowing if they’re safe even for short-term consumption. The human body may not be equipped to properly process these substances. Asking if something is “natural” is not as important as asking “Is it biocompatible?”

See the difference for yourself.

Here’s what our products are made from:

Here’s what our competitors are made from:
dunaliella salina – the red stuff (salt water scum)

The choice seems obvious, doesn’t it?

Our extensive research and our commitment to nature’s “blueprint” sets us apart. We make biocompatibility of our products a top priority. Before we approve the use of any raw material, it must not only pass rigorous laboratory challenges for quality, purity, and function, but must pass our biocompatibility criteria as well.
  • Is the substance normally part of the human food chain?
  • Does it have a long history of safe human use?
  • Are there any unknown factors about its composition?
  • Does it match up to nature’s “blueprint” for human nutrition?
  • What happens if someone consumes this material every day, for 20 years, 50 years, or a lifetime?
It is this type of challenge that has kept our products not only at the leading edge of science, but of technology as well. By committing ourselves to developing products based upon whole-food, human-food-chain raw materials, we have pushed forward the frontiers of nutritional supplementation to become the world’s leader.

See for yourself. Try any one of our human-food sourced products for 30 days. If you are not completely satisfied, return the product for a full refund - and you win any way you look at it.